Contractor working on a residential roof in dramatic light
000 HEWSTONE

We build the AI
operating system
that runs your
contracting business.

Catch every lead. Close more deals. Keep every customer in the loop. Run the business while you're on the roof — not at 10 pm when you finally come down from it.

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Built onClaude·Twilio·Deepgram·Vercel
01
01 THE BLEED

Most contractors lose 30 – 50% of inbound leads because nobody picks up the phone. The crews are world-class. The back office is from 1997.

Reality

You don't need another CRM. You need a system that answers the phone, books the appointment, follows up on the quote, sends the review request, and writes the social post — automatically, in your voice, while you focus on the work that actually pays.

That's what Hewstone builds.

Modern rooftop with industrial chimneys silhouetted at sunset

Field 01

The sun sets.
The leads keep coming.

Two contractors installing solar panels on a residential roof

Featured

Built for the people who actually
build things.

02
02 THE SYSTEMS

Eleven systems. One operating system.

Start with the one that bleeds most. Add the rest as you grow. Every capability ships with setup, training, and a light monthly retainer that keeps it sharp.

01 / 11

Inbound Lead Response

Answered in 60 seconds.

AI replies to inbound leads instantly, qualifies them, and books an appointment before they call your competitor.

Read more
02 / 11

AI Sales Call Coach

Coach every rep on every call.

We listen to your sales calls, score them, and tell each rep exactly where the deal slipped. Owners get a weekly team report.

Read more
03 / 11

AI Voice Receptionist

Never miss another call.

A natural-sounding AI answers when you're on a roof, qualifies the caller, books the appointment, and texts you a summary.

Read more
04 / 11

Review Request Automation

More Google reviews. On autopilot.

After every completed job, AI texts the customer, captures sentiment, and routes happy ones to your Google review link.

Read more
05 / 11

AI-Assisted Quoting

Branded proposals in 10 minutes.

Rep enters job specs after the appointment. AI generates a polished, branded proposal PDF with pricing, timeline, and warranty.

Read more
06 / 11

Project Communication

Customers never wonder what's happening.

Permit approved, materials arriving, crew on the way — every milestone triggers an AI-written update to the homeowner.

Read more
07 / 11

Marketing Content Engine

Your crew takes the photo. We do the rest.

Job photos become a week of social posts, Google Business updates, and SEO blog content — all branded, all on-schedule.

Read more
08 / 11

Website Chat Widget

Talk to every visitor — 24/7.

An AI assistant on your site answers questions, qualifies visitors, and books appointments before they bounce.

Read more
09 / 11

AI-Powered Website Build

Not a brochure. An operating system.

A complete redesign with lead capture, chat, review automation, and content engine built in. Local SEO ready from day one.

Read more
10 / 11

Internal Knowledge Assistant

Stop being the company help desk.

Your SOPs, pricing, warranties, and supplier details become an AI your team can ask anything, anytime. New hires productive on day one.

Read more
11 / 11

Custom AI Builds

Anything else? Let's talk.

A workflow you hate? An idea no one's built? We scope and build custom AI systems for any challenge inside your business.

Read more
03
03 THE WORK

Not theory. Receipts.

Three examples of what our systems produce when they ship. AI replies, coach reports, branded proposals — exactly the kind of output your customers and your team see. Not stock screenshots.

● Live00:42

Inbound · Linda H. · 7:42 pm

Bend, OR · Storm damage form

Hi Linda — got your form about storm damage. We do service Bend. Got a quick second?
Yeah — a few shingles came off in last week's wind.
Got it. Insurance claim or out of pocket?
Insurance — already filed.
Perfect. Booking you Tuesday 11 am with John, our estimator. Confirmation just sent to your phone.

Outcome

Appointment booked. SMS confirmation sent.
Owner pinged with summary.

Capability 03 · Voice Receptionist

A homeowner calls at 7:42 pm.
You never lift a finger.

Linda fills out a storm-damage form. Our AI calls her back inside 60 seconds, qualifies the lead, books her with John for Tuesday, and texts you a summary while you're having dinner.

Capability 02 · Sales Call Coach

James closed the deal.
Here's what to fix anyway.

Every in-home appointment gets reviewed automatically. The rep gets coached on what to improve. You get a weekly rollup showing who's growing and who's stalling.

coach.hewstone.io / reviews / 11-14

Call review

James M. · Hartwell Residence

In-home appointment · Nov 14 · 18 min

Score

7.8/10

Talk ratio

38 / 62

Rep / Customer

Buying signals

3 / 3

caught

Objections

2 / 3

handled

Strengths

Strong open — referenced storm damage from intake form. Caught the financing question early.

Opportunities

Talked over the customer once at the 11:30 mark. Missed the price objection at 14:50.

Coach this week

Practice the financing pitch before Tuesday's appointment. I've queued a 5-min role-play in your training tab.

Hewstone-built proposal

Hartwell Residence

2847 Pinewood Ln · Bend, OR · 97701

Proposal #

2026-1114-007

Valid 30 days

Tear-off of existing 30-yr architectural shingles$4,800
GAF Timberline HDZ · Charcoal Black$18,500
Synthetic underlayment + ice-and-water shield$2,100
Ridge vent + flashing replacement$1,100
50-yr manufacturer warranty + 10-yr workmanshipincluded

Total project

$26,500

Timeline: 2-3 days · Weather permitting · Crew of 4

Accept & schedule

Generated in 11 minutes. Auto-emailed after rep approval.

Capability 05 · AI-Assisted Quoting

Branded proposal.
Generated in 11 minutes.

Rep finishes the in-home, enters six numbers, taps submit. AI writes the full proposal in your voice with your pricing, your warranties, and your brand. Sent before the homeowner's morning coffee.

04
04 THE CRAFT

Three steps. No hand-holding.

01

Discovery call

30 minutes. You tell us where the bleeding is — missed leads, slow quotes, no follow-up. We tell you which capabilities solve it and what it'll cost.

02

Build & integrate

We build inside your existing CRM, calendar, and phone system. Most setups go live in 2-3 weeks. You approve every customer-facing message before it ships.

03

Run & refine

Monthly retainer covers monitoring, tweaks, new automations, and quarterly strategy. Cancel anytime — the systems are yours.

05
05 THE BARGAIN

Setup fee. Monthly retainer.
No annual contracts.

Every capability has a one-time setup fee and a light monthly retainer. Mix and match. Add more as you grow. Cancel any time — your systems are yours to keep.

Example bundle

The "Never miss a lead" package

Lead Response + Voice Receptionist + Website Chat + Review Automation. Most contractors recover the setup fee in 30-60 days from leads they would've lost otherwise.

One-time setup

$6,500

Full build, integration, training, and 30 days of refinement

Monthly

$650/mo

Monitoring, tweaks, new automations, monthly strategy

The promises

Five commitments. In writing.

I.

Cancel anytime.

No annual contracts. Month to month. If we stop earning it, you stop paying for it.

II.

You own the systems.

If you leave, the workflows, prompts, and integrations come with you. We don't trap clients.

III.

We build in your stack.

Your CRM, your phone, your calendar. No rip-and-replace. We connect to what you already use.

IV.

30 days of refinement.

After launch we tune the prompts, voices, and triggers until everything sounds like you.

V.

You approve every message.

Nothing customer-facing ships without your sign-off — until you trust it enough to set it free.

Founding partners · 5 spots

We're new.
So our first contractors get more.

The first five contractors who sign on become founding partners. In exchange for honest feedback as we sharpen the product on real work, you get:

  • 30% off setup. Forever, on every system you add.
  • Retainer locked for life — even when we raise prices.
  • Direct line to the founder. Not a support ticket queue.
  • First access to new capabilities, before public launch.

Founding setup

$4,550

$6,500

Standard pricing returns once 5 partners are signed.

Apply for a founding spot
06
06 QUESTIONS

Questions, anticipated.

Every contractor asks the same things before signing on. Honest answers up front, so you don't have to dig.

01Question

Will it sound like a robot?

No. We use Claude (Anthropic's AI model) shaped to your brand voice, plus ElevenLabs for natural-sounding phone calls. Most callers don't realize they're talking to an AI. The ones who do tell us they prefer it over voicemail jail.

02Question

What if it screws up?

Every customer-facing AI message goes through a human approval queue for the first 30 days. After that, you can switch to auto-publish on the workflows you trust. Mistakes get caught, prompts get tuned, and you stay in control.

03Question

What CRMs do you support?

JobNimbus, AccuLynx, ServiceTitan, HubSpot, Pipedrive, and Acumatica are pre-integrated. For anything else, we'll build the connector during setup as part of the setup fee — no surprise charges.

04Question

How much can I customize?

Everything. Your brand voice, your pricing rules, your warranty language, the way your team talks to customers. Setup is half software and half us sitting with you to capture how you actually do business.

05Question

What happens to my customer data?

It stays in your accounts — your CRM, your phone, your calendar. Hewstone never warehouses your customer data. If you leave, nothing goes with us. Your customer relationships are yours.

06Question

How long until I see results?

Lead response is instant on day one. Review volume usually doubles within two weeks. Sales conversion gains show up over 60-90 days as reps adopt the coach feedback. We share monthly dashboards so you see the numbers as they move.

07Question

Do I need a tech person on my team?

No. We're the tech person. You stay focused on the work that actually pays. We handle setup, integration, monitoring, and tuning — that's what the monthly retainer covers.

08Question

Why should I trust a new company?

Honest answer: don't trust us blindly. Start with one capability ($1,500-$3,500), see the results inside 30 days, then expand. Founding partners get a 30% setup discount and can cancel any time. Low downside, real upside.

Still have questions?

Email hello@hewstone.io
Solar installation crew at work on residential rooftop
07
07 CONVERSATION

Ready to stop
missing leads?

30-minute strategy call. We audit your current setup and tell you exactly which capabilities would move the needle. No sales pressure — half the calls end with us saying "not yet."

What happens next

  1. 01.You send the form. A real person reads it within one business day.
  2. 02.We reply with two or three call slots (or an honest "not yet" with a why).
  3. 03.We hop on Zoom, audit your stack, and tell you what we would actually build.

Send us a note

Or email hello@hewstone.io directly.